The Value Of A First Impression

According to an article in Big Commerce, the unboxing experience has transitioned from a brand differentiator to a must-have. If you really want to make an impact this is where it can happen and at a reasonable price. There is tremendous value in first impressions. A thoughtful and memorable post-purchase strategy can:

· Enhance customer loyalty

· Increase perceived value

· Expand your brand narrative

· Increase order frequency

· Boost your brand exposure

According to one survey in Dotcom Distribution, 40% of online shoppers are likely to share photos of their purchase on social media if it is shipped in branded packaging. A great unboxing experience is one that your customers can’t wait to share on-line and this converts to free advertising, drives new customers to your site and increases revenue.

The care and attention a company puts into making the unboxing experience memorable creates engagement because it is an experience, it evokes emotion, is immersive and personalized. Creating the extra “wow factor” is easily achievable through bespoke packaging, personalized messaging and product presentation and ultimately sets you apart.

Julie ChandlerFebruary 23, 2021